If you are struggling to gain more clients with the help of content marketing, then you are not alone. The majority of marketers and copywriters have no idea what to write about in their blogs and web-pages to draw more customers. Today we are going to discuss a number of efficient hacks to help you boost traffic and take your online business to the next level.
So your main goals are:
- Attracting customers
- Generating comments
- Growing your mail list
- Encouraging your visitors to come back
- Building your brand
Use the tips that follow to build your content plan and stand out from the crowd of your competitors. So let’s begin!
Generate sharable content
Just like a good academic paper that brings results, marketing idea should be thought through to detail. Content falls into two categories: the one that goes viral and the one that stays unnoticed. How come? Very simple. Your writing should be more than just useful and practical but also emotionally appealing. It means that people are more likely to share content that evokes strong emotions.
If you are having problems coming up with a great idea that strikes, go to BuzzSumo. Type your keyword and view the results. This website shows articles on your topic that were extremely popular during a certain period of time. View the results, analyze them and find what type of content your topic people share on Twitter and Facebook.
Don’t just write posts or articles. Multimedia content is dominating the web today, so don’t be shy to create podcasts, speaking gigs, and even slide presentations. All of these channels work great.
Include useful links to a website header
Of course, your visitors will scroll the page down, but they usually tend to spend more time looking at the website header. As such, you need to place all the important links and other elements there to attract your clients and motivate them to convert. Whether you have a blog or a website, place a menu, headlines, call-to-action buttons, opt-in forms, and other elements at the top of the page.
Write detailed articles
Well, yes, Google likes fluent and useful content. Your readers also do. The word “detailed” means that you have to consider the smallest aspects of your topic and deliver authoritative information. So you have to start with research, find out everything about the topic, and then compose your article. Besides, don’t forget that long articles (1000+ words) will not only provide more valuable info and get shares, but also improve your rankings.
Create a powerful headline
Great headlines capture the reader’s attention and make you a stronger competitor. Remember that you have less than 10 seconds to grab attention of the visitor!
Every sentence you write has a single goal – to motivate your visitors to read on. So you need to start with a headline that grabs attention and makes people click it. Try to:
- Use words that evoke curiosity
- Include a call-to-action
- Mention a tempting offer
Instead of including such annoying and intrusive words as “Buy”, “Submit”, or “Download”, try use alternatives such as “Add to cart – get a discount”, “Get your free quote”, or “Get your free [product type]”.
Use guest blogging
Writing deep articles for your own blog and distributing them among the right people is great. However, you can also write interesting guest-posts on the relevant blogs of other people to increase traffic even more. Guest blogging is efficient for getting organic traffic and increasing your brand awareness. The greatest benefit you can get from guest posting is an opportunity to become visible to fresh customers and encourage them to visit your blog or website.
Create “Top-10” posts
Concise list-articles are all the rage nowadays. Just try googling a couple of key-words and you will find at least five “Top-10” article on the first page. The great thing about list-articles is that they usually are evergreen, informative, full of practical tips, and genuinely useful.
If you decide to use content marketing for your blog or website, a “word-of-mouth” strategy is something you really need. Your goal is to generate content that your users will appreciate. So arm yourself with these tips and make your business grow!